In the western world, kola nut extract is used in the production of beverage drinks, energy drinks, cosmetics (e.g. beauty soaps and creams), chewing gums, sweets, etc In Nigeria and most West African Countries, kola nut is used as part of traditional hospitality, social ceremonies, culture, and rituals.

The Coca-Cola recipe is a closely guarded secret. But it's said to no longer contain kola nut extract, relying instead on artificial imitations to achieve the flavour.